Type of project: Interior designGreen Envee created an opulent interior for H&M’s It’s Pleat Café in Westfield White City.
Create a leafy oasis for H&M’s first UK café at Westfield White City
The interior design team at H&M worked with Green Envee to provide artificial planting solutions that appear real but are not affected by artificial lighting, air conditioning, and heating. H&M has long been a trendsetter in the world of fashion and now, with the introduction of It’s Pleat, the café is helping to encourage in-store sales by creating a more relaxing shopper experience. From the retailer’s point of view, helping shoppers to unwind increases browsing time.Solution
Increased browsing time and improved wellbeing
We collaborated closely with H&M to source and install the perfect foliage for the client’s needs. The 2,400 square foot café incorporates a 15m2 green wall as well as trees and a rich array of living and artificial plants. Velvet sofas, an intimate layout, and healthy, tasty food in lush vegetation create a calming space that aims to improve wellbeing and allow customers to relax in a beautiful environment.